
As the news spread, many people jumped with joy in anticipating. I imagine beernerds around the country were shouting, "The Westies are coming! The Westies are coming!" No longer do little boys and girls need to hope for a beer trade with Santa. On December 12, anyone who stands in line at their local TWM at least has a shot at purchasing their own six pack of the Holy (again, literally) juice. At least that's what everyone was told.
After announcing TWM would be selling the beer in 9 states on 12.12.12, some stores actually sold some of the gift packs early. Beerstreetjournal.com reported that several Total Wine stores sold the gift packs on December 1st--nearly two weeks early! This has upset many and left others wondering whether the stores will even have any to sell on the 12th.
Like I have seen so many times, this looks like a classic case of store employees taking cases home for themselves and selling the rest to their friends. It's another example of a highly anticipated beer release going out to the people on the inside, leaving the average folk like you and me left with our hearts broken and mouths watering.
No comments:
Post a Comment